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Priyaasi connects with women who believe in celebration of moments. Secrets, love, laughter, and a bond of trust for our confident, down-to-earth women – all over some cherishable modern traditional jewellery.
Our collections, in turn, boast of traditional artwork or materials but in modern designs that are as relevant as you. Whatever be the occasion, we’ve got your back.
Founder at PriyaasiPriyanka started her career as a Computer Engineer for a major financial corporation but began to see inspiration and opportunity in her family's trade roots. As a third-generation jeweler, Priyanka always had a soft corner for the sheer joy a piece of jewelry brought to women no matter their class or age, and over time, nurtured sensibilities for the pulse of what today’s women want. During her second pregnancy, Priyanka realised the gap in the market when it comes to offering the latest trends online at a pocket-friendly range. Priyanka wanted to translate fashion as a mode of expression for women across metros and tier-1 audiences. Upon her return from the US, her passion for the craft and design of Indian jewellery took over and she kickstarted Priyaasi to celebrate small moments through timeless and sleek quality jewelry designs at affordable prices. Having navigated the world of e-commerce in different doses, Priyanka looks at Priyaasi as a means to connect the ever-growing need for modern and contemporary designs for the #everydaywomen in India. Priyanka wants to bring innovation, inclusivity, and empowerment to the evolving Indian woman by giving them a voice through her modern contemporary designs and timeless quality.